As the home of golf, there is a great opportunity to showcase Scotland’s rich history which is flooded in tradition through an impactful and visual promotional campaign. Pulling from the pages of United Kingdom’s history books, when the member countries were long-ago referred to as ‘The Kingdom of’ we’ll take fans back to the Kingdom of Scotland as the tournament approaches. Synonymous with links layouts, a player must Rule The Links to become a champion and create a new page in the history books themselves.
Daily Telegraph Ad 20 July 2018
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